Hospitality IPTV – Adding Interactivity to Hotel TV
Internet Protocol Television(IPTV) is producing a major affect on the mainstream TV industry. It’s significantly broader programs than just in the entertainment field. In this report we shall have a peek at one such niche IPTV segment – the Hospitality business, and how it is able to change the Hotel Guest user experience as well as benefit Hotel Operators.
Conventional Television systems in the majority of the hotels around the world offer 2 major features –
Live TV Channels
Movies on demand
The features are limited by the coaxial cable television technological innovation that has been typical for the past 30 years. It broadcasts the tv media, meaning that pre-scheduled programs are operated irrespective of user’s particular preference on a particular channel. The provider supplies a set of content and the person can tune on the option of his/her channel.
Why shift to IPTV? Existing analogue cable TV technology has limitations –
Very poor Quality of TV channels
Lack of personalization for guests
Absolutely no support so you can get guest’s inputs
Limitations of number of TV channels offered
Lack of extending convenience to guests
No personalization of TV services
Inefficient utilization of the audio visual medium to make extra revenues
Hotel IPTV Technology
In the past twenty years the internet has produced a huge impact in the individual habits. Today most Hotels are the “Internet services” as part of their default offerings, though it might arrive at a small premium price. The Internet makes it possible for users to “search whatever they want” at the push of a mouse. The cost-free flow of information provides drivers a lot more options also it’s heightened the expectation levels. The IPTV technology is able to help Hotel operators to to make available wider options of infotainment and making the solutions more personalized for their visitors.
Video on demand (VOD)
Time shift TV
Television on demand
TCommerce – Interactive shopping
The hotel IPTV system or Interactive TV can modify the Guest experience in ways which are many. The most crucial areas it is able to generate difference are –
Personalization of User Interface dependent on guest preferences
Localised infotainment platform
Ability to feedback to Hotel management
Benefits for Hotels
Better sound and video quality of the television content
Improved customer satisfaction
Additional revenue sources
Tools that Improve efficiency and quality of storage space services and staff
Interactive Advertising platform for Hotel Services In the next few articles we shall see each of these benefits in detail.
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Yogesh Raut is a Techno-Entrepreneur with more than 12 years of experience in IT and networking business. Over a period of years he has successfully built considerable experience in IPTV technology in different areas.
He is the co-founder of NexusWerkz, an IPTV technology solution provider based in Singapore. He is the designer and architect of IPTV solutions – Xenia Hospitality IPTV and Orion internet TV, produced at NexusWerkz. He offers consulting services in a variety of fields including Internet TV, E-Learning, Hotel TV, Social Networking etc.